Promenade produced a sold out red carpet music video release party for Aaron Carter's recent single, "Fool's Gold", attended by many celebrities. Sponsors and partners included Vita Coco and The Candy Vixen.
Alaina Bendi was chosen as one of two individuals to be a Curator for the festival. Other curators were major companies, labels, BMI, ASCAP, Warner and so on. She produced a SOLD OUT showcase of 5 artists, including Actor/Musician Thomas Ian Nicholas ("American Pie" films), who flew to LA on his own accord for the chance to play the infamous event.
Actor/Musician, Thomas Ian Nicholas and Promenade PR and Ent. Group CEO, Alaina Bendi, joined forces to create a fun night of music and more to support the organization, Musicians on Call. The lineup was headlined by Nicholas and also featured singer/songwriters Jesse Ruben, Rebecca Perl, Alexis Babini and Actor/Musician Michael Lombardi, who is best known as one of the stars of the hit FX series, "Rescue Me". The first half of the show was hosted by Danielle Monaro from Z100 New York's infamous Elvis Duran Show. The second half co-hosted by "The Real Housewives of New York" stars, Carol Radziwill and Heather Thomson. Being that RHONY was currently in production, the concert ended up being featured on an episode. The show also had some surprise performers including Chris Barron of The Spin Doctors and Michael Grubbs of Wakey! Wakey! and "One Tree Hill". The show's partners included Vita Coco and iHeartRadio/Z100 New York.